TruStar Golf manages and supports operations of 10 golf courses in Canada and in the United States. TruStar Golf is committed to the operational and financial success of golf courses.  We understand the corporate reality of owning golf assets as well as the daily reality of operating golf courses.  TruStar Golf has the expertise to ensure all aspects of the operations are managed to meet or exceed industry best practices while offering an excellent experience to members, public golfers, resort players, and tournament patrons.  Each business situation is unique and each service program we offer is tailored to meet the unique needs of each business owner, club, and operation.

 
 

The TruStar Golf team possesses vast expertise in all aspects of golf course daily and strategic management including but not limited to:  financial analysis and reporting, operating and capital budgeting, revenue maximization, market positioning, strategic planning, expense and payroll management, operational procedures, inventory management, and the overseeing of all functional areas such as food and beverage, golf operations, merchandise, golf course maintenance, member service, and back office administration.

 
 

TruStar Golf was founded in 2008 by Ryan Crook. Ryan came from a strong financial advisory and process oriented environment at KPMG LLP (an international services firm providing business advisory services, audit, and tax advice).  Furthermore, Ryan was a senior member of KPMG’s Golf Advisory Services practice within the firm which offered consulting services to over a thousand golf courses across North America and abroad.  After working at KPMG for many years, Ryan saw an opportunity to make a difference in the business and management of golf courses.  While providing advisory services was helping golf clubs, the full implementation and execution of a set of recommendations and best practices was not always an easy task for golf clubs. Our team has grown considerably since 2008 and is now involved in the management of 800 to 1,000 employees during the peak golf operating season.

Leadership

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Ryan Crook

Ryan leads the team in providing services to TruStar Golf’s client base.  Ryan oversees, manages, and leads asset management, monitoring and reporting services.  Ryan is a Chartered Professional Accountant, has a Bachelor of Accounting degree with a focus in Economics, as well as a Masters of Accounting from the University of Waterloo specializing in tax.  His strong accounting and financial background combined with his detailed knowledge of golf course operations provides clients with a unique skill set to assist them in driving their business.  Ryan has extensive experience in golf course management, operations, strategic market analysis, business planning, valuations / appraisals, acquisitions, and capital planning.